Blank is the creative practice of independent Art Director & Designer Alexandra Mendes,
devoted to create contemporary visual content, brand communication strategies and design
messages that resonate. Her multi-disciplinary approach is devoted to design strategy,
concept and content development, serving a range of projects across a variety of mediums.
With a BA in Communication Design, her love for the visual arts happened simultaneously
with her love for the written word. Storytelling, through creative writing, brand building,
snapshots and moving images, made her aim to communicate. It’s all about perceiving human
nature and society’s idiosyncrasies to discover what makes it tick, to be able to
visually translate concepts to an audience. Whatever the medium used to express those ideas.
Over the years she has manage private clients and worked collaboratively with various
creative teams, from smaller to bigger structures. Creating concepts, designing graphics,
interpreting briefings, developing pitch proposals, market researchers and meeting with
clients in the international market.
This experience allowed her to have a good overview of the market place. And overall
understand the value of sustainable relationships that go beyond the creative discipline.
Her drive is to seek new paths that lead to discover fresh, challenging design solutions.
Creating provocative messages that are socially relevant and add value to successful
businesses. The aim is to communicate!
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