01# Aim to communicate!
02# Make tailored projects.
03# Look for answers in improbable places.
04# Drive & intuition lead to new paths.
05# Experimantation is the basis of the work.
06# Strong concepts are the storyline of great implementation.
07# Research, analysis, strategy & planning.
08# Be available, assertive and most of all have a vision.
09# Listen, educate & involve clients through the creative process.
10# The goal is to reach people: client, partners, consumer.